Vendo Paint
Founded in 2014, Vendo Paint is a paint manufacturing company with the ambition to make a positive impact on Indonesia’s paint industry at a national scale. The brand serves a wide range of applications—from decorative use to heavy equipment and industrial coatings—supported by world-class manufacturing processes.
Industry
Paint & coatings
Services
Challenge
Building recognition across diverse applications.
Vendo Paint needed to strengthen its brand presence while addressing a broad spectrum of use cases. The challenge was to unify decorative, industrial, and functional paint solutions under a single, compelling brand idea—without losing relevance across different audiences and needs.
What We Did
Mahardhika unified Vendo Paint’s brand foundation by bringing together three core dimensions: consumer imagination, community relevance, and environmental awareness. These elements were translated into a cohesive brand system that feels expressive yet grounded.
We introduced the brand message “Timeless Imagination”—positioning Vendo Paint as a brand that encourages creativity without boundaries, wherever paint is applied. Campaign concepts were designed to spark creativity and invite the public to see painting not only as a function, but as an act of imagination.
Visual and verbal expressions were aligned to support this idea consistently across communication and brand touchpoints.
Outcome
Vendo Paint emerged with a clearer and more inspiring brand identity that connects functionality with creativity. With a unified message and expressive campaign direction, the brand strengthened recognition across its product categories—supporting its ambition to grow as a nationally recognized paint brand.
Let's build brand clarity with purpose!
