Eco Medayu
Eco Medayu is a residential cluster developed by PT Yekape Surabaya, a Surabaya City Government–Owned Enterprise. As a public-sector housing initiative, the project required a clear concept that could balance environmental responsibility with the expectations of contemporary urban living.
Industry
Property & real Estate
Services
Challenge
Aligning sustainability with modern lifestyle expectations.
The challenge was to translate environmental values into a housing brand that feels relevant, livable, and appealing to today’s residents. Eco Medayu needed a cohesive concept that could be experienced consistently—across identity, communication, and the physical environment—without feeling abstract or purely symbolic.
What We Did
Mahardhika worked closely with the Eco Medayu team to define a housing concept centered on harmonious living—where sustainability supports everyday life rather than complicates it.
We applied this concept consistently across all brand touchpoints. From foundational elements such as business cards and marketing materials to large-scale applications like the cluster’s entrance signage, every interaction was designed to reflect the same values and experience.
By integrating visual identity, messaging, and environmental cues, we ensured that prospective residents and homeowners encounter a unified brand expression—one that prioritizes balance, calm, and quality of life.
Outcome
Eco Medayu emerged with a clear and cohesive housing identity that communicates harmony between nature and modern living. With consistent branding across touchpoints, the cluster presents a unified experience that supports a more balanced, beautiful, and human-centered way of life—strengthening recognition and trust among residents and the wider community.
Let's build brand clarity with purpose!
