Varia Lifestyle
2023
Varia Lifestyle, starting 2022, is an expansion of PT Varia Cipta Pratama, a manufacturer of harmonica iron doors. It was started to utilize the company's remaining production, create added value, usability and maintain aesthetics. Collaboration with designers from Ciputra University and Petra University produces industrial-style, environmentally friendly furniture with local cultural elements, confirming its commitment to recycling.
Objective: We aim to establish and promote a novel brand centered on sustainable living, utilizing recycled materials. Our goal is to seamlessly integrate into the market and into the public consciousness the concept of lifestyle products created from upcycled furniture and environmentally friendly materials, with a focus on immediate brand recognition.
Solution: Our expertise extends to crafting a comprehensive marketing identity, curating brand foundation visuals encompassing core concepts, values, and messaging, and establishing a brand tone that resonates effectively with the digital market. These assets are optimized for seamless integration into social media platforms, enhancing their compatibility with our digital marketing strategies.