UNIChemCandi Indonesia, which produces the table-salt brand, Refina, also produces minerals and chemicals for other industrial businesses. They are the largest salt-processing company in Indonesia.
Objective: Revamping and implementing the Unichem brand across various platforms to ensure a cohesive and contemporary appearance, capturing the essence of the company visually.
Solution: In collaboration with Mahardhika, Unichem crafted its ambition, leading the minerals and chemical industry by continually progress toward total reliability and satisfaction. This ambitious goal requires empowering the master brand, from the brand concept, basic, identity, environment as well as transforming key touchpoints and experiences to accompany Unichem on this growth journey.