Ululani
2023
Rich Prada came to us, with one big problem, namely Rich Prada was demanded by the international fashion brand Prada to change the name of the hotel because the hotel had a name with elements of Prada. So they came to us to change the new name, namely Ululani, as well as a major hotel overhaul. Such as identity, design, building interiors, providing modern concepts and local culture, especially Bali.
Objective: Refreshing the naming and identity, as a marketing strategy. Create a clearer concept for the position of the Rich Prada brand, so that it can have a special position in the minds of the public.
Solution: We helped create a clear concept in a more modern direction and with a touch of local culture (Balinese), we also created a new name, we researched the place and also helped choose the interior design. And make the hotel logo. and pillars were made that depict the Balinese atmosphere because this hotel is in Bali and also faces the beach and golf course. And the tagline "Heart of Dreamland" was created because the hotel's position is in Bali, where it is located right in the heart of Bali's beauty.