Logo
UNA
2024
The 2019-founded vape juice company UNA was first recognized for its cheesecake flavors. The demand for cheesecake flavors decreased even with their early success. Creamy, chilly flavors were tried and failed to diversify. Now that its brand strength is still growing, UNA wants to experiment with additional flavors but is hesitant.

Objective: To build a strong and enduring image for the UNA product brand by implementing effective strategies, core values, and compelling visual assets that secure a leading position in the minds of customers, broaden our market reach, and ensure lasting brand recognition and loyalty across diverse segments.
Solution: To remind the market and the brand owner of UNA's genuine nature and importance in our lives, we offer a feeling of brand purpose. Another crucial tactic for making sure that everyone can recognize the appeal and distinctiveness of this brand is giving it a distinct personality. The foundation of the brand identity is upholding the joy and fun that the previous logo symbolized, while boosting dynamism and eschewing monotony. The logo, which was created in brown and white, is meant to be flexible and adjustable for use in a range of contexts and brand expansions. Our creative team went so far as to create the new word UNA, which stands for happy occasions, a center of happiness, and pleasure. This word association includes genuine fondness, enthusiasm, joy, happiness, and delight. Examples of how to use them are: "He finds renewal in UNA moments," "She finds bliss in UNA's embrace," and "Encounter tranquility in UNA."
Empowering Brands, Inspiring Futures.
hello@mahardhikabrand.com
© Mahardhika Brand Consulting 2023