Objective: To develop a packaging design that fully embodies the Tumou brand identity, specifically for their shuttlecocks. This will help strengthen Tumou's brand recognition and further establish their presence in the market.

Solution: Working with Tumou presents us with a special chance to raise the bar for badminton branding. Many existing badminton brands lack strong visual identities, but Mahardhika intends to change that with a bold and dynamic approach that embodies the spirit of the sport. Next, we came up with shuttlecock brand name, Forsa, means strong in Manado language and in Italian words, Forza associate with strong or force since the product is very durable. Then we develop a visually impactful packaging design that truly captures the essence of their brand and sets them apart in the market.