Objective: Create a big strategic business picture for Supermama rice products, from the brand architecture to a new identity with a more attractive and targeted concept, making it easier to attract the national market.

Solution: We created the brand identity, and also helped create the logo, images and colors used for each sub-brand in Supermama later. Because from now on Supermama creates a product for super mamas into 3 categories, namely Home Care, Food & Beverages, and Beauty. Apart from that, we also provide input that this brand should be made more global/general. Why this product is aimed at super moms is because it can be seen through the logo image as a brand identity.