After one decades in business, Prambon Asri knew it was time to update their identity. It is another housing cluster projects from Yekape, one of the most prominent and respected government real estate company in the state of Surabaya.
Objective: Yekape requested Mahardhika to assist in achieving their idea of a complete rebranding version of its identity. In order to develop an iconic brand, we collaborated closely with their internal team. Resulting in a new, modern, and refreshed appearance that makes the locals more ecstatic.
Solution: P and the tree emblem together stand for Prambon. The tree represents green surroundings. It stands for the basis of existence, the natural world, and a persistent way of thinking. The new colour scheme was likewise influenced by the evergreen. We added a lively, dynamic green and blue to the palette, building on the forest green as a basis colour. Building a contemporary colour scheme with a strong sense of place.