Objective: To provide a fresh identity and concept as a marketing strategy by aligning all visual identities, ensuring a consistent image across all brand presentations to make it easier for consumers to remember the brand.

Solution: Our core brand concept is "your health companion," which highlights our dedication to helping people with any health issues and advancing holistic well-being. By utilizing many years of established brand identification, we hope to improve and update our extra brand components, making sure they work well in a variety of media. In order to unify the brand experience, this entails developing uniform visual guidelines for each lab and extending a consistent look and feel to all touchpoints.