Objective: Increasing the entrepreneurial sector with greater local exposure such as cosmetic doctors, general practitioners from outside the clinic and medical students who have just graduated and become an attraction to study here.

Solution: Taking inspiration from the brand’s concept ‘aesthetic and knowledge’, our solution for the new identity was book and skin – the tip of the book talks about education and successful element, whereas skin talks about layer and aesthetic. They both matched, hence we created this identity within the school environment and marketing tools.