Lush Bar
2024
Lush Bar is a Bali-based disposable vape pod, recognized for its compact, playful design, reminiscent of a small bottle. Despite its petite size, it features a 600mAh rechargeable battery, delivering up to 2500 puffs for an exceptionally satisfying experience. With a 3% nicotine concentration and a range of unique flavors, Lush Bar blends convenience with pleasure, offering a highly portable, affordable, and long-lasting option for modern consumers.
Objective: Lush Bar seeks to establish a compelling brand presence in the liquid vape market through a cohesive visual and messaging strategy. With a sharp focus on expatriates, international visitors in Bali, and sustainability-conscious Indonesians, Lush Bar aims to build brand resonance and cultural relevance, reflecting a global mindset.
Solution: We revitalized Lush Bar’s brand purpose by aligning vaping with environmental stewardship under its "earth-kind connection" philosophy. With a focus on sustainability-driven narratives and eco-conscious design, the brand now emphasizes environmental responsibility across all touchpoints. This holistic approach fosters deeper awareness, trust, and affinity among consumers who value both lifestyle quality and mindful living.