Objective: We were tasked with a major branding project for Graha YKP and Wisma Wijaya Kusuma, which are lodgings for tenants during events. The branding was designed with a modern aesthetic to attract more people to rent the space.

Solution: Our concept for Graha YKP was inspired by the Art Deco design style of the building itself. Mahardhika team created a brand identity for it as a "Meeting Place” that would emotionally appeal to the audience and fit with the Graha YKP environment. As for Wisma Wijaya Kusuma, we changed the name to Griyantara to make it shorter, simpler, and mean “pleasant house". We also developed a new tagline and identity to give it a fresh look and feel with a modern Art Deco influence, differentiating it from its previous derivative concept from Graha YKP.