Objective: The primary objective is to refine Fameux's brand blueprint and identity for seamless integration across all consumer touchpoints. This strategic alignment will enhance Fameux’s market perception, establishing it as a leader in affordable skincare where quality meets aspiration. The revitalization aims to convey that Fameux products are both accessible and premium, fostering trust and loyalty among existing and potential audiences.

Solutions: Mahardhika redefined Fameux’s core brand idea, focusing on empowering women to embrace their unique beauty with confidence. This shift elevates Fameux from a skincare provider to a brand that fuels self-expression, connecting with the emotional needs of its audience and transforming skincare into a personal ritual. To support this, Fameux’s visual identity and packaging were modernized with a premium yet approachable look which aligns with their core brand idea "elevate beauty". The refreshed design enhances appeal while reinforcing the brand’s quality and accessibility, positioning Fameux to resonate with consumers and strengthen its presence as a trusted and aspirational beauty brand.