Objective: Mahardhika helped enhance its branding by creating a brand-new visual system to strengthen the new identity across both its Indonesian and overseas branches.

Solution: We start by defining brand value. We create value for them, namely excellence in processing and fast service in shipping goods, to feel that the world is smaller than they can imagine. Five keywords best represent the Dermaga's personality: Reliability, Professionalism, Quickness, Small World, and Ease of Mind. We then translated the keywords into a visual language, communication and their touchpoints need.