Objective: Rebranding to incorporate a completely new idea of dining identity and brand experience, while preserving family recipes and cultural acclimation across Indonesia, the Netherlands, and China.

Solution: We categorize the idea into three parts. First generate the smell, food memories are more thoroughly engaged within all five senses and it has a more powerful effect. Second, form the ambience, with more feel like home environment, just like good old days in Grandma’s house with modern twist. Lastly, the experience where customers can certainly feels the piece of the Indonesia culinary history.