Objective: They have requested that we create a branding strategy for Cothink Research Company, which will serve as a foundation for marketing tools and enhance the design appearance to inspire trust among prospective clients.

Solution: We developed the core concept of 'Optimizing Knowledge,' which harnesses the knowledge of the Cothink team and leverages it as an engine for their clients' ongoing journey. In addition, we provided five core values to inspire and guide all Cothink employees in their daily behavior, decision-making, and client interactions. We also introduced other solutions such as the tagline 'Empower Your Decision’.