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Bujangi
2022
Bujangi is a brand-new hot pot & grill brand established in Blitar, Indonesia, which is mainly engaged in authentic Chinese hotpot. From pot type, base materials to ingredients, oil dishes and drinks, all focus on the taste preference of Bujangi style hotpot.

Objective: Create a brand-new concept for a restaurant that offers customers a shared culinary experience and a sense of community while operating on a "pay-as-you-take" model.
Solution: Through the visual expression of "bonding experience with loved ones" and "original Sichuan food" or spicy kind of food, a unique and distinct visual image is formed. To enrich its visual elements for mural, a nature like flowers, leaves, flamingo, birds on the flower branches is introduced, the whole visual system is lively and full of vitality, offering something new and green to the diners, helps to relax the mind.
Empowering Brands, Inspiring Futures.
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