Objective: Developing a clear and compelling brand image for Blondies involves creating strategic values that resonate deeply with each target segment. By aligning each product under Blondies with specific emotional appeals, we aim to forge strong connections with consumers. This targeted approach will not only enhance brand recognition but also foster a meaningful bond with the audience. Our goal is to establish a distinctive identity for Blondies, enriching the consumer experience and reinforcing the brand’s market presence.

Solution: At the outset, our team conducted a detailed survey on the brand positioning and market persona of Blondies liquid. This was followed by establishing a brand foundation rooted in the simple yet profound idea: “ultimate experience”, emphasizing an enticing and unforgettable vaping experience. We are committed to delivering diverse sensations that spark joy. We then crafted a more appealing identity aligned with this foundation and target market. The packaging design was revamped to reflect the brand message, “simply desirable," inviting vaper to enjoy a mesmerizing experience that exceeds expectations and leaves a lasting impression.