Objective: The community and its residents' quality of life are important to AIR. They must reaffirm their commitment to providing a decent and trustworthy product for the sake of a better living in parallel with creating a precise brand image in order to win that trust.

Solution: Campaign activities, encompassing marketing, sales, CSR, visual rejuvenation and identity are being created for AIR. In return, the brand reclaim both former place in the market for sanitation products and consumers' heart.