Objective: For more than two decades, AER has been active and wants to have a desire to raise it’s brand status.

Solution: We improve the image of AER identity, not in the logo, but in the brand core idea which is “quality of life”, and is supported by regulating the use of images, visuals, graphics and communication. We developed many new and creative concepts to upraise AER online and offline experience for their consumers. In collaboration with the AER design team, we construct many brand guidelines to further enhance the brand. Guidelines that we design are identity, environmental, social media, packaging and other touchpoints.