{"id":148,"date":"2025-09-04T08:01:23","date_gmt":"2025-09-04T01:01:23","guid":{"rendered":"https:\/\/mahardhikabrand.com\/?p=148"},"modified":"2026-03-20T14:41:08","modified_gmt":"2026-03-20T07:41:08","slug":"make-correlation-between-brand-and-human-psychology","status":"publish","type":"post","link":"https:\/\/mahardhikabrand.com\/id\/make-correlation-between-brand-and-human-psychology\/","title":{"rendered":"Menghubungkan antara brand dan psikologi manusia"},"content":{"rendered":"

Learning from human psychology.<\/strong><\/h2>\n

The distinction between what we want and what we require is thin. Consumer brands, in particular, devote a significant amount of time and effort to becoming a ‘need-brand,’ one that is viewed as a necessity that one cannot live without. Many insights into how brands might improve their status with target consumers can be found in human psychology. Of course, there are many elements that influence consumer behavior, but here are three to consider:<\/p>\n

1. It’s all about the connections.<\/p>\n

Every day, the average person is exposed to approximately 5,000 advertisements. Take a moment to contemplate the figure. Every day, there are 5000 advertisements. However, here’s a fascinating fact: the human brain can only store 7 items at once. Brands must keep in mind that information is not stored on its own when competing for one of the seven positions. It’s all about the network.<\/p>\n

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Your child, for example, desires a toy. However, after seeing a Lego commercial, he now associates the word “toy” with “Lego.” Is that enough to turn this want into a need? No. Because an advertisement is merely one of several touchpoints. Lego focuses on a large variety of touch-points rather than depending on simply an advertisement or a brand to engage with their customers and drive purchase. Their marketed experiences are a wonderful example. Lego transforms your child’s desire into a need by using their brand to create unforgettable moments and inspire children to identify joy and excitement with their brand. They desired a toy, but only Legos would suffice.<\/p>\n

Brands should consider all touch-points, both physical and digital, while competing to be the brand associated with a specific category. The importance of empathy cannot be overstated. The businesses who understand their target demographic and are able to help their customers navigate the avalanche of information by building clear and positive associations will prevail.<\/p>\n

2. Give the people what they desire.<\/p>\n

Humans are referred to as “cognitive misers” in psychology. We have a tendency to try to save time and effort when processing information. We disengage when faced with information overload or material that isn’t relevant to us \u2013 a nightmare for marketers seeking to connect with us!<\/p>\n

The idea that we should segregate our viewers based on age, country, or any other fixed demographic is out of date. Rather, we should divide our audiences into groups based on how they absorb information. This could be in the form of Generation Z’s choice for video formats or the Chinese public’s preference for mobile.<\/p>\n

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Netflix discovered that its largest audience favored shorter formats of content and began producing more bite-sized episodes and mini-series to meet that demand. Thought-provoking and interesting content, on the other hand, can mean very different things to different audiences. Netflix has also generated longer-than-average programs for other audiences that they are just as familiar with. While a brand must have a clear purpose and identity, it is critical to present that brand in a personalized way that your customers desire to consume.<\/p>\n

3. Assist them in feeling like they belong.<\/p>\n

Humans are social creatures. We want to feel connected and have meaningful relationships. Brands can capitalize on this desire to interact with both present and potential customers.<\/p>\n

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They provide us with a feeling of belonging to communities and we use brand as a way to connect to other people sharing in that interest. An example is the Nike brand which creates a sense of community through their digital applications and physical running clubs which foster connection between their consumers and thus with the brand itself.<\/p>\n

So ask yourself, is your brand creating positive associations across all your brand touch-points? Are you empathizing with your audience as you express your brand? Are you providing a community with your brand for your audience to feel a sense of connection?<\/p>\n

E-Mail :\u00a0hello@mahardhikabrand.com<\/a><\/p>\n

Phone : +6281230196330<\/p>\n

WhatsApp : +6281230196330<\/p>\n

Social : @mahardhikabrand<\/p>","protected":false},"excerpt":{"rendered":"

Learning from human psychology. The distinction between what we want and what we require is thin. Consumer brands, in particular, devote a significant amount of time and effort to becoming a ‘need-brand,’ one that is viewed as a necessity that one cannot live without. Many insights into how brands might improve their status with target […]<\/p>\n","protected":false},"author":1,"featured_media":1051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-experience"],"acf":[],"_links":{"self":[{"href":"https:\/\/mahardhikabrand.com\/id\/wp-json\/wp\/v2\/posts\/148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mahardhikabrand.com\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mahardhikabrand.com\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mahardhikabrand.com\/id\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mahardhikabrand.com\/id\/wp-json\/wp\/v2\/comments?post=148"}],"version-history":[{"count":7,"href":"https:\/\/mahardhikabrand.com\/id\/wp-json\/wp\/v2\/posts\/148\/revisions"}],"predecessor-version":[{"id":1524,"href":"https:\/\/mahardhikabrand.com\/id\/wp-json\/wp\/v2\/posts\/148\/revisions\/1524"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mahardhikabrand.com\/id\/wp-json\/wp\/v2\/media\/1051"}],"wp:attachment":[{"href":"https:\/\/mahardhikabrand.com\/id\/wp-json\/wp\/v2\/media?parent=148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mahardhikabrand.com\/id\/wp-json\/wp\/v2\/categories?post=148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mahardhikabrand.com\/id\/wp-json\/wp\/v2\/tags?post=148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}