Dua Kelinci is one of Indonesia's most recognizable snack brands, known for its high-quality peanuts and innovative marketing strategies. Over the years, Dua Kelinci has implemented powerful brand awareness strategies that have helped it dominate the snack market. This article explores the key techniques used by Dua Kelinci.
In this article, we explore how Mahardhika has contributed to its brand development through company profile age-based strategies and website content creation for over a year.
Sponsorship & Sports marketing: Expanding audience reach
One of the most significant steps taken by Dua Kelinci in enhancing brand awareness was its strategic sponsorship of major sports events, particularly football. By partnering with Real Madrid, the brand gained massive visibility and positioned itself as a premium snack brand. This collaboration provided global exposure, expanding Dua Kelinci’s recognition beyond Indonesia. Additionally, it fostered strong engagement with loyal football fans, who began associating the brand with their favorite team, thereby strengthening brand recall. Moreover, the partnership offered an SEO advantage, as the connection with Real Madrid generated high search volume and organic backlinks, ultimately improving the brand’s online visibility.
Creative advertising & storytelling
Dua Kelinci has mastered the art of storytelling through its advertisements by focusing on local culture and emotional connections. The brand consistently delivers engaging commercials that highlight family values, nostalgia, and national pride. By leveraging emotional storytelling, Dua Kelinci creates heartwarming and relatable ads that resonate deeply with its audience. Additionally, its strong cultural connection aligns with Indonesian traditions, strengthening local brand affinity. The brand also excels in digital video marketing, producing high-quality, shareable content that boosts engagement on platforms like YouTube, Instagram, and TikTok.
Digital and social media marketing for mass awareness
Dua Kelinci leverages social media platforms like Instagram, TikTok, and Facebook to create a dynamic online presence. Their campaigns often incorporate user-generated content (UGC) with branded hashtags, influencer partnerships with food vloggers and lifestyle influencers, and interactive social media challenges to engage younger audiences. From an SEO perspective, the brand maximizes awareness by using trending hashtags to enhance discoverability, actively engaging with audiences through comments and shares to improve algorithm ranking, and creating SEO-driven blog content to complement its social media campaigns.
Offline & Online integration: Strengthening market presence
Dua Kelinci successfully integrates offline promotions with digital strategies, ensuring consistent branding across all touchpoints. The brand engages in event sponsorships, participating in local festivals, food expos, and cultural events to enhance visibility. Additionally, it implements retail activations through in-store promotions, creating a seamless shopping experience for customers. To strengthen its presence further, Dua Kelinci adopts an omnichannel marketing approach, effectively linking physical stores with e-commerce platforms to provide a cohesive and convenient purchasing journey.
How Mahardhika Supports Dua Kelinci’s Brand Awareness
For over a year, MahardhikaBrand has played a key role in enhancing 2 Kelinci’s brand awareness by providing:
Company profile Age-Based strategy
We assisted 2 Kelinci in developing an age-segmented company profile that effectively conveys the brand’s history, values, and product innovation to diverse target demographics. Through tailored storytelling, the profile resonates with Gen Z, Millennials, and Gen X, ensuring relevance across generations. Additionally, we refined the corporate identity with a cohesive brand narrative while optimizing the profile with SEO strategies to enhance online search visibility.
Website content development & SEO optimised.
As part of our content marketing strategy, we created high-quality articles and blogs for Dua Kelinci’s website, covering snack industry trends, product benefits, and health-related topics. These articles were strategically optimized with SEO techniques, targeting high-traffic keywords to enhance online visibility and drive organic traffic. This strategy boosted organic search rankings, increased website traffic, and strengthened brand credibility in the digital space.
Strengthening brand awareness like Dua Kelinci
Dua Kelinci’s brand awareness success is built on sponsorship marketing, digital engagement, creative storytelling, and omnichannel integration. With the right strategy, any brand can achieve similar recognition and dominate its market segment.
Want to boost your brand awareness like Dua Kelinci?
Let Mahardhika help you craft a winning brand strategy with tailored company profiles, SEO-driven content, and impactful marketing campaigns. Contact us today and take your brand to the next level!
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