Unichem
Unichem Candi Indonesia is the largest salt-processing company in Indonesia. Beyond its consumer table-salt brand Refina, Unichem also produces minerals and chemical materials for a wide range of industrial applications—serving as a critical backbone for multiple sectors.
Industry
Chemical
Services
Challenge
Modernizing a master brand at industrial scale.
As a large-scale industrial player, Unichem needed a clearer and more contemporary brand expression. The challenge was to revamp and implement the Unichem brand consistently across platforms—while accurately reflecting its ambition, reliability, and leadership in the minerals and chemical industry.
What We Did
Mahardhika worked closely with Unichem to define a clear brand ambition centered on continuous progress toward total reliability and customer satisfaction. This ambition became the guiding principle for strengthening the Unichem master brand.
We empowered the brand from the ground up—refining its core concept, fundamentals, identity system, and brand environment. Key touchpoints and experiences were redesigned to ensure consistency, clarity, and relevance across industrial and corporate contexts.
By aligning visual identity, communication, and experience, we supported Unichem’s transformation into a more cohesive and future-ready industrial brand
Outcome
Unichem emerged with a stronger and more unified brand presence that reflects its scale, expertise, and long-term ambition. With a refreshed identity and consistent implementation across platforms, the brand is now better positioned to lead the minerals and chemical industry—reinforcing trust, reliability, and growth readiness.
Let's build brand clarity with purpose!
