AER
After more than two decades in the market, AER aimed to strengthen its brand stature and become a top-of-mind choice for consumers. The challenge was to elevate perception without changing the logo—by clarifying the brand’s meaning and experience across all touchpoints.
Industry
Sanitary ware
Services
Challenge
Raising brand status in a competitive category.
After more than two decades in the market, AER aimed to strengthen its brand stature and become a top-of-mind choice for consumers. The challenge was to elevate perception without changing the logo—by clarifying the brand’s meaning and experience across all touchpoints.
What We Did
Mahardhika strengthened AER’s brand foundation by defining a clear core idea centered on “Quality of Life.” Rather than redesigning the logo, we focused on aligning how the brand is experienced—through imagery, visuals, graphics, and communication.
We developed a series of creative concepts to enhance both online and offline brand experiences, ensuring consistency and relevance for consumers. In close collaboration with the AER design team, we built comprehensive brand guidelines covering identity usage, environmental applications, social media, packaging, and key touchpoints.
This system provided clarity and direction—enabling AER to scale its communication while maintaining a cohesive brand expression.
Outcome
AER emerged with a clearer and more elevated brand presence. With a strong core idea and consistent execution across touchpoints, the brand strengthened recognition and moved closer to its ambition of becoming a top-of-mind name in Indonesia’s fitting and sanitary market.
Let's build brand clarity with purpose!
